Email Marketing Campaign and Creative Services
Bring Your Campaigns to Life
Do your emails stand out in a crowded inbox? Our email marketing campaign service team is comprised of highly talented in-house specialists and creative services experts who are 100% dedicated to designing and deploying beautiful, easy to navigate, mobile-friendly emails, landing pages, and preference centers that will deliver the results you’re looking for in your next campaigns.
Let Lyris provide you with the guidance you need in order to create compelling emails with messaging and design that will help increase your conversions, click-throughs and opens, and most importantly resonate with your subscribers.
Our staff of seasoned and technically trained specialists is skilled in hard coding emails, data import, segmentation, message creation, testing, deployment, and more.
Lyris customers can also take advantage of our Full Service package which includes expert advice in email marketing campaign management, email design, landing page and preference center design, creative auditing and coding— with complete flexibility to tailor the package to specific needs.
Leave Campaign Design and Execution to Us
Our campaign deployment specialists will seamlessly integrate with your marketing team to ensure that your campaigns are sent without a hitch. Our service includes data import, segmentation, message creation, testing, and deployment.
Are you interested in responsive email designs or the latest in mobile design trends? Our designers work closely with coders to ensure that your emails render perfectly across all browsers, clients, and devices. We can design one-off campaigns or re-useable templates with flexible layouts. View examples from our Look Book >
Landing page and preference center design
Make sure your customers continue to have a great experience after they leave your email. We'll also design and build eye-catching landing pages and preference centers.
Our strategic consultants will audit your current emails, landing pages, and sign-up forms to identify areas of improvement that will enhance performance and help you maximize your ROI.
Coding emails can be a nightmare. Let our team of coding experts make sure that your email renders perfectly across all browsers, clients, and devices.
Combine some or all of the above services with our Full Service offering. We are happy to create a tailored package that will meet your business needs.
Get Started With
Don’t take a chance on missed revenue opportunities. Lyris experts in email and mobile marketing can ensure that every email you send is mobileoptimized for engagement and conversion. What does that mean? “Mobilefriendly” emails render well on both small and large screens, and include unique design features: single-column layout, large titles, big call-to-action buttons that are easy to click on mobile devices, and a good amount of white space used in combination with a small amount of body copy, which enables... Read More
According to MarketingSherpa, email subscribers can begin to lose interest as soon as two weeks after opt-in. A best practice Welcome Program is vital for engaging your subscribers as soon as they sign up. In our experience, welcome emails dramatically outperform regular campaigns in terms of opens, clicks, and conversions. If you don’t already have one, a Welcome Program should be a top email marketing priority, and we’re making it easier than ever to implement... Read More
Preference centers play a critical role in Web and email marketing programs. Preference centers serve to capture critical information about opt-in subscribers’ interests and allow them to explicitly state their communications and services needs – such as product updates and recommendations, or promotional offers. A well-designed preference center not only helps companies meet the needs of individual customers, but also provides critical target market information that can be used for segment discovery and creation of buyer personas; for example, marketers can discover the attributes of a frequent customer or a customer who generates a high-order value. Lyris can help design a best-in-class preference center and show you how to leverage the data captured to better segment, target, and customize... Read More
As email continues to deliver a higher return on investment than any other digital marketing channel, growing a subscriber database remains a top initiative for many marketers. However, valuing quantity over quality can have dire consequences. Sending to invalid email addresses can impact the deliverability of your future sends, incur costs, and actually lower the ROI of your... Read More
Lyris provides end-to-end services to manage our clients’ digital marketing programs – from design and execution to campaign reporting and analytics. You’ll work with a team of leading digital marketing experts to ensure your programs are executed with impact and efficiency, and incorporate best practices for list management, content personalization, design, deliverability, reporting, and analytics. Most importantly, we’ll help you set a strategy that aligns with your business goals and acknowledges the unique needs of your target... Read More