Recorded Webcasts

 
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Making the Case for Responsive Email Design

Everything you need to know about using responsive design to ensure your emails render properly – and get opened! – on your subscribers’ mobile devices. Webcast highlights: Customer case study on responsive design success

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Ask the Email Gurus!

In this highly-interactive Q & A Webinar format, Lyris brings together our top email marketing strategists and deliverability experts to take on the questions you’ve wanted to ask but didn’t know who to turn to. Watch the recorded Webcast to add

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Tips to Kickstart your Lead Generation Strategy

The online purchasing process has dramatically changed over recent years, and business owners and marketers need to find innovative ways to reach new buyers and be heard through all of the competitive noise – all while consistently filling the sales pipeline

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Top Tactics for Live Email Content you Can Implement Now

Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations

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Fast-Acting, Long-Lasting Marketing: Navigating Digital Trends for 2014

Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting impression? What has real impact? Lyris Sr. Vice President of Product and Strategy Brennan Carlson shares insights on challenges marketers face in choosing the right strategies

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10 Innovative Email Tactics -€“€ That You Probably Aren’t Doing

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet, it feels like you’re just covering the basics. You know you could be doing more. In this Webcast, Lyris Senior Strategy Consultant Andrew King walks you through 10 innovative email tactics that you might not have considered before

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Holiday Deliverability: Fundamentals to Refinements

Twenty-two percent of commercial emails sent globally in the first half of 2013 never made it to the inbox. So how can you be sure your emails will reach your customers' crowded inboxes during the holidays? Avoid the temptation of repeating last year’s campaign because you feel rushed

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9 Pillars of Retention Marketing Automation

According to a recent Forrester study, repeat customers generate 41% of retail online revenue, and 30% of these transactions start with a click on an email. Growing online sales depends on your ability to extract insights from customer transactional data and deploy effective retention campaigns

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Lyris Webcast: How to Boost your Travel/Hospitality Sales through Email Marketing

Eight out of 10 travel consumers now go online and book their own travel plans and the Asia-Pacific (APAC) online travel market has reached a tipping point. Email marketing has emerged as the best way to market to potential customers. Lyris Digital Strategist Bob Kamal provides recommendations on what travel marketers must do in order to differentiate

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Lyris Webcast: The World Has Gone Mobile – Have Your Emails?

The way people read your emails is changing. According to Litmus, mobile email opens have increased 123% over the last 18 months, and this trend doesn’t seem to be slowing down. Many of our clients are already seeing more than 50% of their emails opened on mobile devices

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Top 3 Ways Big Data Will Transform Digital Marketing in 2013

Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels

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The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers. And they need to do it in simple, meaningful ways. Spend an informative hour with DELPHI Principal Teresa Schnabel

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The Future of Email

The digital marketing landscape is in constant flux, from the ongoing blitz of social media and mobile technologies to the newer influences of lifecycle marketing and Big Data. What does this all mean for email marketing? And where should you focus your efforts as a marketer to generate the highest impact

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Riding the eCommerce Wave: Techniques for Maximizing Retail Email

Online retail sales grew 15% during the 2010 blockbuster holiday season. Smart retail marketers will ride this wave through 2011 by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live work and play— across a range of channels, locations, devices and more

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Build Email Marketing Momentum

Are your email marketing campaigns hindered by scarce time and resources? Is your ability to multi-task limited by design challenges? Does your ESP application work the way you do? Hear Tina Stewart and Brennan Carlson of Lyris share how streamlining campaign development and deployment, elegant email design and analytical processes will boost your ROI

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Email Marketing Automation – Improve ROI Without Lifting a Finger

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer. Automated email campaigns deliver open rates in excess of 40%, so if you’re not using automation you’re leaving dollars on the table

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Grow Your Email Opt-in List… Almost Automatically

Email marketers face an ongoing battle to grow their email opt-in lists. With a yearly industry average of up to 30 percent churn on most opt-in lists, it’s tough just to stay even. And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this challenging economy.

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Boost Email Relevance: 8 Steps That Drive Results

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant. So, how do email marketers break through the clutter to reach their customers and drive results?

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Email + Mobile + Tablet: Mastering the Device Revolution

The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 19%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity

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Why Big Data Makes Big Sense for Digital Marketers

In 2011, the world generated 1.8 zettabytes of data, a zettabyte being a 1 with 21 zeros behind it. And Forrester predicts that interactive marketing spend, across email, mobile and social, will increase over 200% to nearly $16 billion by 2016*. Join our guest speaker and Forrester analyst Fatemeh Khatibloo will tackle the topic of Big Data for marketers

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