1. Listen and Understand
Automatically connect customer and behavioral data from multiple sources. Gain a rich picture of each individual customer including Web, mobile, and social behavior; past and current actions; purchase history, and interaction history such as emails received and opened, and responses. Create segments based on a single view of the customer using powerful segmentation tools and relational data.
2. Compose or Automatically Assemble Communications
Compose rich dynamic content for emails, landing pages, registration forms, and other digital channels using embedded mobile-optimized templates or the built-in HTML editor. Personalize messages using any data or feed in dynamic content. It’s quick and efficient to use.
3. Engage Customers
Engage customers with highly-relevant, targeted, and timely messages, for welcome programs, real-time triggered messages, eCommerce Marketing Automation, and more. Target future campaigns to audiences based on their interaction history.
4. Optimize Performance
Ensure messages make it into the inbox with integrated monitoring for deliverability, sender reputation, and blacklisting. Increase opens, click-throughs, and conversions with integrated workflows and insights from real-time revenue-side analytics, heat maps, automated testing, spam filter scoring, and previews of how messages render across email clients and mobile devices. Inform better campaigns with built-in Web analytics or using Lyris with your preferred third-party analytics providers (like Adobe)
5. Capture and Deliver
Close the loop on marketing programs by capturing registrations via landing pages and forms you create and integrating with your preferred ecommerce system (e.g. Magento, ChannelAdvisor, Shopify, Yahoo Stores, etc. ), your CRM system (e.g. Salesforce, Microsoft Dynamics, etc.), or any other system.