Lyris List Manager

On-premises Automation of Email and Digital Messaging

Lyris ListManager (Lyris LM) is the trusted on-premises email marketing software for companies that require the ability to deploy high-volume email programs behind the firewall.

A fully-connected approach to customer communications

With an intuitive design built the way digital marketers work, the Lyris LM digital marketing software gives you the power to create, automate, and optimize your email and messaging campaigns.

1. Listen and Understand
Automatically combine customer and behavioral data from multiple sources. Integrate into any number of cloud-based and in-house databases including complex data schemas. Create a rich interaction history profile of each individual customer. Create segments based on any profile using powerful segmentation tools.

2. Compose Communications
Lyris LM leads the industry with its advanced scripting functionality that facilitates the programmatic generation of dynamic content culled from databases based on business rules. Compose rich dynamic content using embedded templates and the built-in HTML editor. Generate and format dynamic content for billing purposes, loyalty program statements, invoices, travel itineraries, and many other business use cases.

3. Engage Customers
Engage customers with highly-relevant, targeted, and timely digital marketing messages for both promotional and transactional use cases, including welcome programs, triggered marketing messages, purchase confirmations, billing, and more. Target future campaigns to audiences based on their interaction history with previous messages.

4. Optimize Performance
Ensure messages make it into the inbox by monitoring campaigns for deliverability. Increase opens, click-throughs, and conversions with insights from revenue-side analytics, heat maps, automated testing, and previews of how messages render across email clients and devices. Inform better campaigns with built-in Web analytics or using Lyris with your preferred third-party analytics providers (like Adobe).

5. Capture and Deliver
Close the loop on marketing programs by capturing registrations via landing pages and forms you create and by integrating Lyris LM with your eCommerce system (e.g. Magento, ChannelAdvisor, Shopify, Yahoo Stores, and others ), your CRM system (e.g. Salesforce, Microsoft Dynamics, etc.), or any other system.

Designed for on-premises data security, scalability, and administration requirements

Lyris ListManager is a robust email marketing software solution that has matured over more than a decade of serving thousands of customers that prefer to deploy email marketing on their own premises.

  • Sensitive data stays behind the firewall and you control the access.
  • The solution scales efficiently to send millions of messages at top speed.
  • High-volume programs aren’t subject to per message (CPM) rates.
  • Enterprise Connectors lead the industry with ease of use for integrating with any data sources and applications.
  • Administration facilities make maintenance efficient for IT.
  • Proven support and services to ensure successful customer implementations and digital strategies.

Integrates seamlessly into your enterprise

Lyris LM can be used standalone or embedded seamlessly within you enterprise stack of marketing systems to serve as the central engine for digital messaging.

Lyris LM excels at personalizing messages with advanced dynamic content automatically generated based on business rules, and by sourcing content from other enterprise systems for invoicing, social network activity updates, cross-sell recommendations, and more.

The Lyris LM user interface is highly customizable, providing limitless ways to extend the solution and integrate it with other enterprise marketing systems. Some of the world’s leading organizations embed Lyris LM as the enterprise email delivery engine within their best-of-breed marketing eco-system.

The user interface is also designed to be white labeled, enabling marketing service providers to put integrated email marketing to work on their clients’ behalf, and brand the application any way they want.

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For more information and product pricing, contact a solution adviser at +44.020.7630.2960.