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Lyris Launches Automated Content Personalization - Marketing Tech Blog, Douglas Carr - Lyris has released Lyris Predictive Personalization, a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber.
Finally; An Intelligent Content Engine for Publishers - Website Magazine, Pete Prestipino
- Today's digital media landscape makes capturing the attention and interest of end-users a difficult task. Thanks to personalization (and the tactics and the technologies that support it) however, it's becoming more accessible than ever before.
An Intelligent Content Engine: The Release Of Lyris Predictive Personalization - Adotas, Kalia Donner
- At the Digiday Publishing Summit, Lyris announced the release of Lyris Predictive Personalization, the first intelligent content engine for publishers that combines machine learning with digital messaging automation to deliver contextually personalized content to individual subscribers.
Ad Roundup: Tools to help SMBs connect, target - BizReport, Kristina Knight
- First, Lyris has released their Lyris Predictive Personalization platform; it's a content engine which allows publishers to use messaging automation and contextually targeted content to the individual level.
Lyris Rolls Out Content Personalization Tool for Publishers and Media Companies - CRM Magazine, Maria Minsker
- Email and digital marketing solution provider Lyris has launched Predictive Personalization, a content personalization tool for its clients in the publishing, media, and entertainment spaces.
Email marketing in 2015 set to grow, become more complicated - Digital Journal, Jenna Cyprus - Sometimes seen as an antiquated digital marketing medium, email marketing spend will increase in 2015.Email marketing has been a debated marketing strategy for the last several years
Publishing Is Dead? Long Live Publishing! - ADOTAS, John Philpin - To misquote Mark Twain “The reports of the death of music have been greatly exaggerated.”
Email Is Deceptively Complicated - Direct Marketing News, Ginger Conlon - You've probably heard it 1,000 times already, but less is more when it comes to email marketing.
The Gift of Email Keeps on Giving - Direct Marketing News, Ginger Conlon - Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.
5 Email Marketing Predictions for 2015 - Multichannel Merchant, Brennan Carlson - “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”