Recent Coverage

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Email marketing in 2015 set to grow, become more complicated - Digital Journal, Jenna Cyprus - Sometimes seen as an antiquated digital marketing medium, email marketing spend will increase in 2015.Email marketing has been a debated marketing strategy for the last several years


Publishing Is Dead? Long Live Publishing! - ADOTAS, John Philpin - To misquote Mark Twain “The reports of the death of music have been greatly exaggerated.”


Email Is Deceptively Complicated - Direct Marketing News, Ginger Conlon - You've probably heard it 1,000 times already, but less is more when it comes to email marketing.


The Gift of Email Keeps on Giving - Direct Marketing News, Ginger Conlon - Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.


5 Email Marketing Predictions for 2015 - Multichannel Merchant, Brennan Carlson - “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”


Expert IDs 3 trends that will improve email strategy - BizReport, Kristina Knight - Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more.


Publishers Struggle With eMail Marketing - MediaPost, Jake Loechner -According to the 2014 Publishers Survey Report from Lyris, engaging audiences with targeted and personalized email content is proven to create new revenue opportunities for publishers, but many are still struggling with even the basics of email marketing and digital messaging.


Publishers' Top Email Marketing Pain Points [Infographic] - Marketing Profs, Ayaz Nanji -Publishers' other top email pain points include dynamic content/personalization (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), segmentation (30%), and content automation (29%).


Publishers Dropping the Ball on Email Marketing - Mobile Marketing Watch, Christa H - The basics of email marketing aren’t so basic to everyone. According to a new report from Lyris, the shift from print to digital has “transformed the publishing industry, but many publishers are still struggling with the basics of email marketing.”


Top Struggles for Email Marketers - BizReport, Kristina Knight - A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists.

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